You Don’t Need To Look Very Far To See That NY Loves Sports.
We realize that NYers are EXTREMELY COMPETITIVE and love the feeling of WINNING.
Format: OOH
Location: Sports stadiums, transit locations (Subway, Bus) in close proximity to sports centers during notable sporting events (US open, NBA Finals, World Series, Stanley Cup, Etc)
Insight: Many people see sports figures and idolize their ability to accomplish whatever goals they have, without thinking of their own abilities or how they could feel the same sense of pride and accomplishment even though they cannot perform to the level of a professional athlete.
This will show how Citibike can positively benefit the life of the rider by giving them a reason to feel pride and accomplishment in their own life through “wins” they can control - like their commute.
Social
Custom ads developed for social platforms (Insta/Snap/Facebook)
Influencer Activation
In order to reach NY sports fans in a deeper way, we will activate key athletes before and after major NY sports events.
Sports Branding
Branding within sports venues, including Tennis & basketball courts and baseball and football fields.
Citibike App Extension
New feature within citibike app that will automatically track the riders journey, allowing them to compare their times with friends going similar distances and MTA estimated travel times.
Measurements for success:
-Engagement on social posts
-Month-over-month ridership rates
-App engagement - month-over-month