- Engagement at treat truck - how many people try drinks
- Engagement at bottle design kiosk
-Engagement on bottle design microsite - how many people are voting
-Engagement on earned & owned media (recipes, influencer activations)
- Amount of employees who read the Almande launch announcement
- Amount of employees who submit designs to IC app and design their own bottles
-Amount of recipes created and voted for on IC app
-"Alcohol Professional" engagement on Diageo Bar Academy
-Responses to engagement surveys